Danielle Hobday

Danielle Hobday serves as the Global Director of Demand Generation at quantilope, a position held since October 2021, where focus is on automating consumer research to deliver high-quality insights. Previously, Danielle held various roles at Kantar from March 2016 to September 2021, including Director of Marketing for Europe and Global Marketing Director for Brand Guidance, responsible for developing marketing strategies that enhanced brand performance and campaign effectiveness. Earlier experience includes positions at Kantar Millward Brown as Marketing Director for Europe and Associate Marketing Director, where Danielle implemented marketing strategies across various regions. Additional experience includes a marketing business partner role at Tribal, where Danielle executed national marketing strategies for the Government and Society unit, along with earlier marketing roles at Tribal. Educational background includes a BA (Hons) in Drama and Theatre Arts from the University of Birmingham and a CIM Professional Diploma in Marketing from BPP University.