Dan Baxter

Dan Baxter is a seasoned professional with a diverse background in consulting, property development, and analytics. Currently serving as a Lead Consultant at Quantium since September 2021, Dan manages a team utilizing Australia's largest loyalty card data to provide strategic insights for major FMCG clients. As Co-Founder of Ox Property Group, Dan contributes to the development of a small property firm. Previously, Dan held significant roles including Account Director at Aimia Inc., where collaboration with a major retailer in Hong Kong centered on customer insights, and Director at Kantar, leading a team to deliver consumer behavior insights. Dan's experience also includes serving as Business Insights Manager at LEGO Group, focusing on trend identification across the APAC region, and various analytics roles at Nielsen, where Dan implemented quantitative methodologies to enhance client sales and marketing effectiveness. Dan holds a B.Com and B.Sc in Marketing and Psychology from the University of Canterbury.