David McAdam is a digital transformation specialist with extensive experience in managing change across various organizations. They served as a Lead Consultant at Quantium from 2015 to 2017, focusing on strategic analytics for Woolworths PLC, the largest retailer in Australia. As a Principal Consultant at Transform from 2018 to 2022, David contributed to significant projects. Earlier, as a Digital Project Manager at Sainsbury's, they led the launch of the company's first transactional website and initiated various online projects. David graduated with a BSc in Biology from the University of Nottingham in 2007.
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