Profita Keo is a data scientist at Quantium, specializing in automation for the FMCG sector since August 2022. Prior experience includes roles as a graduate data scientist, contributing to machine learning models for customer segmentation, marketing mix, and store-space optimization. Profita previously worked at GHD as a graduate traffic modeller, excelling in microsimulation and strategic traffic modeling, achieving a perfect client satisfaction score on the first model. Other roles include serving as an undergraduate traffic engineer at UNSW and a construction cadet at ADCO Constructions. Profita holds a Bachelor of Civil Engineering (Hons I) from UNSW and is pursuing a Master of Science in Engineering, Data Science at UCLA.
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