Amrita Sen

Amrita Sen is a Cultural Researcher and Marketing Strategy Consultant passionate about applying culture decoding and storytelling to marketing challenges. With training in ethnography, semiotics, and marketing strategy, Amrita has extensive experience across diverse markets, including India, Indonesia, Thailand, and Saudi Arabia. They have held roles at various companies, including Quantum Consumer Solutions, where Amrita orchestrated the successful turnaround of the Indonesia office and received recognition for innovation in brand strategy. Amrita holds a PGDM in Management from Xavier Institute of Management and a Bachelor's in English Literature from Calcutta University.