Tarun Sharma

Questera is an AI-powered customer engagement platform designed to help growth and lifecycle teams execute marketing strategies with unprecedented speed and efficiency. It enables businesses to create custom or pre-configured AI agents that handle tasks like personalization, segmentation, journey automation, campaign execution, and reporting. These agents—such as Sara for ad retargeting, Elma for lifecycle marketing, Omnia for omnichannel journeys, Sega for intelligent segmentation, Greta for generative ads, and Gia for data analysis—work collaboratively to optimize customer engagement. With over 75 integrations, Questera allows businesses to scale operations, reduce costs by up to 80%, and launch campaigns up to 10 times faster, making it an ideal solution for companies aiming to enhance marketing efficiency and customer retention.