Katie Williams

Katie Williams, MBA, is a seasoned marketing professional with extensive experience in both B2B and B2C strategies, currently serving as a Senior Marketing Manager at Questex since April 2024. Williams excels in the development and execution of marketing communications across various platforms, including social media and email marketing. Prior to Questex, Williams contributed to LP Building Solutions as a Brand Marketing Communications Manager and served as an Advisory Board Member for the Digital Marketing Program at the University of Tennessee, Knoxville. Academic credentials include an MBA from Texas Christian University and a Bachelor's degree in Advertising from The University of Texas at Arlington. Previous roles also encompass significant positions at Haggar Clothing Co., Sally Beauty, RadioShack, and Sweet & Sassy Franchising, where Williams successfully managed integrated campaigns, brand awareness initiatives, and influencer strategies.