Jim Lyons

Jim Lyons has worked in a variety of roles in the marketing industry since 2000. Jim began their career at RAPP, where they held the role of President and President of Optima Direct (Performance Division). In 2011, they took on the role of President/CEO at Areté Marketing, where they helped marketing firms position themselves for growth and capital investment. Jim also became the Chief Executive Officer at LeadingResponse, the leader in customer acquisition. In 2017, they joined Havas Edge as Chief Strategy Officer and Executive Vice President, Client Strategy, where they were responsible for building the business and the brand in that order. In 2022, they took on the roles of Chief Strategy Officer and Executive Advisor at Questus, and Chief Executive Officer at Alipes Inc.

Jim Lyons received their Bachelor's degree in Marketing/Marketing Management, General from Seton Hall University. Jim then attended Harvard University and completed the Omnicom Senior Leadership Program in 2005.