Lars Lofgren

Lars Lofgren has been working in the tech industry since 2004. Lars began their career as a Computer Technician at Computer Hounds, Inc., where they were proud to have repaired a computer that the Geek Squad had to turn away. In 2011, they took on the role of Online Marketing Specialist at the American Alpine Club, where they wrote copy for campaigns and measured the performance of the AAC's websites through Google Analytics. In 2012, they joined KISSmetrics as a Growth Manager, where they built and executed an A/B testing strategy that tripled the conversion rate of the KISSmetrics homepage. Lars then moved up to become the Director of Growth and Head of Marketing, and increased the size of the Marketing team from 4 to 8 people. In 2015, they joined I Will Teach You To Be Rich as Senior Director of Growth and Product, where they took responsibility for hitting revenue goals for the entire company. Lars also built the revenue and strategic plan for 2017. In 2019, they became the CEO of Quick Sprout, and in 2020 they became the Co-Founder & CEO of Stone Press. Lars currently works as a Self-Employed Growth Consultant, where they help their clients grow their businesses by focusing on inbound marketing, demand gen, conversion optimization, marketing strategy, and building marketing teams.

Lars Lofgren attended the University of Chicago from 2005 to 2005, studying Accounting and Organizational Behavior. Lars then attended the University of Richmond from 2006 to 2007, studying Business. Finally, they attended the University of Colorado Boulder from 2007 to 2010, where they earned a BA in International Affairs.