Sofia Pennella is an experienced Product Designer with a solid background in UX design. At DHNN ™, from May 2024 to August 2025, Sofia focused on enhancing digital products for major brands, particularly in e-commerce, fintech, and insurance sectors. Prior experience includes a role as a UX Designer at Ego/Agency from January 2021 to February 2022, where Sofia utilized a user-centered approach to redesign digital experiences for clients like Banco Supervielle and Healthcare OSDE. Additionally, Sofia worked as a Product Designer at Ontop from February 2022 to May 2024, leading the redesign of a payroll web platform through user research and information architecture improvements. Currently, Sofia serves as a Product Designer at Qurable since September 2025. Sofia holds a Bachelor's degree in Social Communication Sciences from Buenos Aires' University, earned between 2013 and 2020.
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