Tim Smith

Tim Smith is a Creative Director and the founder of FLUORO.®, a design studio dedicated to replacing traditional markers of luxury with innovative and engaging design. With a portfolio that includes collaborations with brands like Adidas, Bang and Olufsen, and Nike, Tim has also co-founded HERM Studio®, a watch brand, and contributed to the fashion label ADYN. They have extensive experience in brand creation and digital design, having served as a Partner at Deep LLP and as Creative Director at R.A.D®. Tim earned a BA Hons in Design and Communication, specializing in Graphic Design, from the University of Leeds.