Elena Proca

Founder at R-ainbow

Elena Proca is the founder of R-ainbow, a mobile App connecting farmers, food producers, buyers, and consumers in real-time. Previously, Elena was the Chief Executive Officer of Elynar & Associates, a business consulting and networking company focusing on sustainability and social leadership. Elena holds a Master's degree in Business Administration and Management from the University of Cambridge and completed Executive Education in Blockchain Technologies and Business Innovation at MIT Sloan School of Management.

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R-ainbow

Our mission is to empower the 525 million smallholder farmers, who produce 80% of our food supply, who sell their produce for less than the cost. 2023 European Union Technology Chamber SDG Award Finalist "Zero Hunger"