Cmedia
Eric Egan is an experienced Account Executive with a significant tenure at CBS and its affiliated stations, including WBZ-TV: CBS Boston and WSBK. Egan has held various roles in marketing and sales since 2003, demonstrating expertise in account management and strategic marketing within the television industry. Egan's career at CBS began in 2004 and has included a position as Director of Marketing. Egan's educational background includes a degree from New York University, completed between 1999 and 2003.
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Cmedia
Turn consumers into customers: When clients entrust their media-buying dollars with Cmedia, they see an increase in ROI. That’s because Cmedia's approach to direct-response media-planning and -buying is to aggressively negotiate in multiple formats: short form TV, long form TV, digital (online and mobile), radio, and print. The team is focused on highly analytical, data-driven media strategies and superior client service. With help from the Cmedia Tracker, the agency's proprietary tracking tool, clients receive targeted, data-driven media-buys that maximize profits. Cmedia is an R2C Group company. Along with creative from Respond2, digital from R2Ci and production from Production West, Cmedia complements the integrated service offering that allows R2C Group to drive customers to respond. Headquartered in Portland, Ore. with offices across the country, the agency boasts an impressive client base that runs the gamut from traditional direct marketing companies to major Fortune 500 corporations. A national presence makes it easy to do business in all time zones efficiently and provide clients with up-to-the-minute reporting and stellar client service.