Victor Pontes

Victor Pontes is a seasoned marketing professional with over 10 years of experience in enhancing digital performance and driving growth through data-driven insights. Currently serving as the Digital Insights Lead at RAA, they implement strategies that guide user experience and business outcomes across various teams. Previously, Victor held roles as a Digital Marketing Specialist at Australia Study and Australian Outdoor Living, where they significantly boosted lead generation and enhanced marketing metrics. Their earlier experiences include serving as a Digital Marketing Analyst at B2W Digital, where they achieved a notable increase in e-commerce conversion rates, and a Consultant at Oi. Victor's academic background includes a Mini MBA in Marketing and ongoing studies in Postgraduate Management in Sports Marketing and a Bachelor's degree in Marketing.