Vicky Stor

Vicky Stor is a seasoned professional specializing in innovation and marketing strategy, currently serving as the Value Proposition Manager for Private Banking at Rabobank since November 2025. Prior to this role, Vicky held positions including Digital Innovator at PwC Nederland, where research focused on strategically positioning the 'Business Model Reinvention' proposition based on customer needs, and Lead Innovation Consultant at The Talent Institute, leading multidisciplinary teams to accelerate organizational innovation. Other notable experiences include roles at NPO and Louwman Group, where efforts concentrated on youth media needs and barriers to electric vehicle adoption, respectively. Vicky holds a Bachelor's degree in Commercial Economics from Amsterdam University of Applied Sciences and has vast expertise in using qualitative and quantitative research methods to inform product development and strategic marketing initiatives across various industries.