Tom Watts

Creative Director - Branded Content | Head Of Commercial Content Team at Raconteur

Tom Watts has extensive experience in content strategy and marketing. Tom started their career as a Content Editor at Root Capital, where they developed content marketing strategies and led the website redesign project. Tom then moved on to serve as a Content Editor at Drum Cussac Group, where they generated leads and organic traffic through thought-leading content and marketing strategies.

Tom also worked at Kapow Primary as a Content Editor, where they focused on educational content. Tom then joined Raconteur as a Content Strategist and later as a Senior Strategist, where they led impactful B2B campaigns and managed projects for clients. Tom also served as the Lead Strategist (Brand + Content) at Hoxo Media, where they designed and delivered a 5-month branding project for a major client.

Tom has also held roles at alan. agency and Hogarth Worldwide, where they worked as a Senior Strategist and Content Strategist, respectively. Tom is currently working as a Creative Director of Branded Content at Raconteur, leading the creative direction for branded content initiatives. Throughout their career, Tom has worked with various high-profile clients including EY, Visa, Thomson Reuters, Google, Meta, Amazon, and more.

Tom Watts attended Royal Holloway, University of London from 2008 to 2011. During this time, they earned a 2.1 BA degree in English Literature and Creative Writing.

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