Will Lord

Will Lord has over 19 years of experience in various roles within the digital marketing and analytics sectors. Currently serving as the Director of Platform Integrations at Radancy since September 2017, Will is responsible for the setup, delivery, and maintenance of multiple products, including Programmatic Jobs and Insights and Analytics Platforms, while managing integrations with major vendors. Prior to this role, Will held several leadership positions, including Director of Metrics at TMP Worldwide, where oversight of a team of over 15 direct reports and service to over 150 clients was key to pioneering data capture tracking methods. Will also served as Director of Analytics at aia ltd and has a diverse background in campaign management and client services from earlier positions at TMP Worldwide and AMRA Ltd. Will's educational foundation includes attendance at Woodhey High School from September 1989 to May 1994.