Radio Simba is positioned as ‘Mwananchi” radio station, which could also be
described as “The Radio Station Built for Common Mwananchi”.

All of the elements heard on Radio Simba were designed from the input and
feedback collected from extensive local research studies and its unique “FM
Radio Start-Up” pre-launch campaign.

The on-air presentation language of Radio Simba  is 100% Swahili (being the
only Commercial FM station in the region to do so ) with programmes designed
to appeal to residents of Rift valley, Western and Nyanza where the majority of listeners are farmers and business persons, aged between 18 and
65 years, in lower, middle, and upper socioeconomic groups.

Radio Simba plays best music mix for listeners, from the 70’s, 80’s, 90’s
and today, ranging from local popular songs to the best of the world best
music. The station reflects the wide variety and rich history of
contemporary popular music, along with special lifestyle, farming, Culture
, Business features and exciting radio contests and promotions, designed as
relevant to the target audience and with prizes these listener’s love to
win.

The Radio Simba image portrays all that the upwardly mobile listeners are
attracted and is a talking point amongst residents, where neighbours and
friends are encouraged to relate to the station and exchange views on what
the station offers.

Radio Simba ni Sauti Ya Jamii.

Radio Simba FM

Org chart

Teams

Offices