Steve Nichols

Steve Nichols serves as a Regional Sales Manager at Radiodetection Ltd since October 2007, overseeing a portion of the U.S. market. Previously, Nichols held various leadership roles, including National Sales Director at Xcel Energy, where a start-up national sales team was built and managed, significantly exceeding performance objectives. At Dex Media, roles included Senior Sales Director and Internet Sales Director, where initiatives to enhance online advertising and revenue were successfully implemented. Prior experience encompasses being Principal and Lead Trainer at Steve Nichols & Associates, Inc., and Director of Sales Staff at Dex Media, as well as District Sales Manager at AT&T, where training and development programs were designed and executed. Nichols holds a Bachelor of Science in Rhetoric with an emphasis on Public Speaking and Persuasive Communications from the University of California, Berkeley.