Rain Bird
Michelle Bertocchi is an accomplished sales professional with extensive experience in the outdoor and consumer goods industries. Currently serving as the Area Sales Manager for UK, Ireland & Scandinavia at Rain Bird Corporation since April 2025, Michelle previously held the position of Sr. Sales Manager for Hydro Flask and Osprey Packs at Helen of Troy, where over $22 million in sales was managed in 2023. Other notable roles include Regional Sales Manager for Serstech AB in the Americas, Sales Manager for CamelBak, and Key Account & Trade Marketing Manager for Otis Technology. Michelle holds a Master's degree in Sports Marketing & Administration from Georgia State University and a Bachelor of Science in Parks, Recreation and Leisure Facilities Management from North Carolina State University.
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Rain Bird
Rain Bird Corporation, based in Azusa, California is the world's leading manufacturer and provider of irrigation products and services. Since 1933, Rain Bird has offered the broadest range of irrigation and water conservation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the globe. We have been awarded 450+ patents worldwide, including the first in 1935 for the impact sprinkler.