Rain Bird
Michelle Bertocchi is an accomplished sales professional with extensive experience in the outdoor and consumer goods industries. Currently serving as the Area Sales Manager for UK, Ireland & Scandinavia at Rain Bird Corporation since April 2025, Michelle previously held the position of Sr. Sales Manager for Hydro Flask and Osprey Packs at Helen of Troy, where over $22 million in sales was managed in 2023. Other notable roles include Regional Sales Manager for Serstech AB in the Americas, Sales Manager for CamelBak, and Key Account & Trade Marketing Manager for Otis Technology. Michelle holds a Master's degree in Sports Marketing & Administration from Georgia State University and a Bachelor of Science in Parks, Recreation and Leisure Facilities Management from North Carolina State University.
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