Tony Smith is a seasoned business strategist and consumer insights leader with over a decade of experience in branding and innovation for Fortune 500 companies including American Express, Netflix, and Microsoft. Having held roles from Associate at Guggenheim Partners to Director of Creative Strategy at Raindrop, they excel at translating complex data into actionable strategies that enhance consumer engagement. Tony's work has driven significant cultural impact, notable achievements include developing and executing marketing strategies for Small Business Saturday and spearheading campaigns recognized for their innovative approach. They hold degrees in Journalism and Advertising from the University of Minnesota, along with specialized training in Account Planning from Miami Ad School.
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