Raizen
Marcello Farrel is an experienced business development manager at Raízen since March 2012, focusing on embedded finance and digital businesses within the Raízen and Cosan ecosystem. Previously held positions include Head of New Digital Businesses and Financial Services, sales manager for fuel retail in Rio de Janeiro, and market intelligence coordinator, where responsibilities involved analyzing internal data and market trends. Marcello began the career as a senior investment planning analyst and has managed B2B territories with notable market share growth. Early experiences include internships in sales, marketing, and financial roles across various companies. Marcello holds a Bachelor of Business Administration from Pontifícia Universidade Católica do Rio de Janeiro and further studied marketing at Hawaii Pacific University.
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Raizen
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Raizen is an integrated energy company. A true green champion. A global benchmark in bioenergy, they are leading the energy transition and reshaping the future of energy. They are among the largest private business groups in Brazil and their team is their biggest differential: around 29,000 employees and 15,000 business partners throughout the country. Originating in Brazil, they also work in Argentina and have the ambition to win the world. They propel the people and the country with energy solutions. Energy is their business, and is in their name.