andré rocha

andré rocha is a marketing strategist with over 13 years of experience in branding, innovation, growth marketing, and organizational culture across consumer goods, technology, and e-commerce sectors. They have held various roles, including Marketing and CX Director at Raízs, where they drove significant revenue growth and managed multichannel strategies. As a co-founder of Gooders, a social impact fintech, and a partner at Faísca, a consultancy specializing in organizational culture, andré has developed a proven track record of embedding brands into culture, leading multidisciplinary teams, and executing successful nationwide campaigns for prominent clients like Ambev and Nubank. They hold a degree in Advertising from Centro Universitário UNA and pursued an MBA in Marketing at Ibmec.