Luis Salas

Luis Salas is a product manager with over 17 years of experience in leading cross-functional teams and delivering complex projects. They have held positions at notable companies including McKinsey & Company and currently serve as the CRM & CRO Manager at Raketech, where they lead conversion rate optimization initiatives. Luis previously worked as the Digital Sales Manager at BAC|Credomatic, where they developed the first digital sales channel, achieving significant increases in digital sales performance. They hold both a Master's and Bachelor's degree in Communication and Media Studies, as well as Marketing & Advertising from Universidad Latina de Costa Rica.