Sofia Zab

Sofia Zab is the Founding Chief Marketing Officer at PalmPay, where they lead global marketing strategy and operations for innovative mobile financial services in Africa. Recognized as a Forbes 30 Under 30 for their entrepreneurial work with Sokotext, Sofia previously played a pivotal role at Branch.co, scaling the customer base from 10,000 to over 1 million in two years. Early in their career, Sofia contributed to various organizations, including Jumia and YPlan, where they demonstrated strong growth in marketing and business development. Sofia holds a BSc in International Relations from the London School of Economics and is a limited partner at Rally Cap Ventures.