Ali Afshar is a seasoned UX designer, currently serving as a Senior UX Designer at Randstad since August 2025. Prior to this role, Ali held similar positions at VodafoneZiggo from July 2021 to August 2025, where the focus was on the eSIM digital journey, and at Total e Integrated from April 2018 to September 2020, emphasizing cohesive digital-physical interfaces and user engagement. Ali's earlier experience includes redesigning the C-Pay dashboard and optimizing a smart parking app's user experience while at c-pay from March 2016 to May 2019. Ali began a career at ustwo from May 2014 to June 2015, focusing on prototype creation for mobile and wearable apps. Educational qualifications include a Master's degree in Data-Driven Design from HU University of Applied Sciences Utrecht and a Bachelor's degree in Electrical, Electronics, and Communications Engineering from the University of Applied Science and Technology.
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