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Jo Jericho

Brand Strategy Director

Jo Jericho is a seasoned Strategy Director known for driving transformative step-out growth and rapid value creation for some of Australia's most iconic brands, including VB and Vegemite. With extensive experience in the consumer and retail sectors, Jo has successfully integrated significant acquisitions and re-established market-leading positions through innovative strategies and cultural change. Currently working as Brand Strategy Director at Ranged, Jo empowers Australia's fastest-growing FMCG companies by amplifying their distribution capabilities. Jo holds an MBA from Melbourne Business School and is pursuing dual bachelor's degrees in Management and Economics.

Location

Melbourne, Australia


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