Amit Verma

Amit Verma is the Head of Marketing at Rapido. Prior to joining Rapido, Amit was the Director & Head Growth Marketing at Zoomcar, where they led demand side of business with P&L ownership for achievement of Topline and Bottom line.

At Zoomcar, Amit led all renter marketing initiatives and managed a team of 24 marketers between sub functions Brand, Media, Content, Pricing, Business and Marketing Analytics, Performance marketing, Retention, Alliances & Product Partnerships. Amit also led Pricing Engine for Self-drive business and Data science for User. Under Amit's leadership, user growth increased by 80 % MAU and 27% MTU in last 10 months.

Amit also owns the Marketing Calendar- Planning and execution of Brand campaigns, product pricing, National launches, developing effective consumer proposition, tracking business indices. Amit launched a massive 360 ATL campaign around “Buying a car is out, Zap Subscribing is in” across medium in 2018 and moved mind measures by 33 pp. Additionally, they successfully executed campaigns like #GharGharGaadi #LoveYouBack and #CycleOfLove in 2019 which garnered over 400 mn unique digital reach cumulative.

Amit started with 4 portfolios in Sep’18 and is currently heading 8 portfolios with a team of 24 Marketers and BA’s. Amit has won 10 metals across different platforms like IAA,IAMAI,Times Award ,ACEF, Maddy's, MMMA,CIDCA,& ViDea.

Amit Verma has completed a PGPBM from Kohinoor Business School, Mumbai and has a Bachelor's in Technology from Meerut Institute of Engineering and Technology(MIET). Amit also has a certification from Google in Google certification.

Their manager is Aravind Sanka, Co-Founder. They are on a team with Srivatsa Katta - Head of Engineering, Pramod - VP, Head of Data Science and Engineering, and Anvith Murthy - VP, Human Resources.