Eric Lawton

Eric Lawton is an experienced Email Marketing Manager currently leading email marketing strategy and campaign execution at RapidScale since March 2024. Prior to this role, Eric managed email marketing at SimplyInsured and SafelyYou, directing strategies and coordinating with teams to enhance customer engagement. At AIG, Eric specialized in creating personalized email campaigns for a large subscriber base, conducting A/B tests to optimize performance. Earlier positions at RepairPal and Clearwire involved developing inbound marketing programs and managing marketing support functions. Eric holds a Master of Science in Psychology with an emphasis on Consumer Behavior and Learning from the University of Phoenix, a Bachelor of Science in Business Marketing from California State University-Long Beach, and an Associate of Science from Riverside City College.