Allena Smith currently serves as the Associate Account Director at RAPP, managing key campaigns for Toyota Motor North America and Lexus, which significantly contribute to RAPP US's revenue. Smith has extensive experience in account management, having previously held roles as Account Supervisor, Senior Account Executive, and Account Executive, where responsibilities included strategy execution, CRM management, and performance analysis. Prior to RAPP, Smith worked at Hawkeye and Hill+Knowlton Strategies, focusing on client relations and digital communications. An educational background includes a Bachelor of Arts in Public Relations from Florida State University and a Certificate in Editing from UW Professional & Continuing Education, set for completion in December 2024.
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