Andrew Parker

Andrew Parker is a seasoned analytics professional currently serving as Senior Director of Analytics Enablement at RAPP since April 2021, where the role involves leading enablement initiatives for clients across various sectors, including Automotive and Retail. Notable achievements include launching a B2B platform for automotive digital marketing and enhancing a test and learn approach to increase efficiency for retail and streaming clients. Prior to RAPP, Andrew held multiple positions at Davis Elen Advertising, ultimately rising to Director of Search, Paid Social & Web Analytics, where significant contributions were made to digital strategy and analytics for agency clients. Andrew's career also includes impactful roles at Cars.com, where metrics-driven strategies significantly improved performance and profitability. Andrew holds an MBA from Pepperdine Graziadio Business School and a Business Analytics Nanodegree from Udacity, along with a B.S. in Business Administration from the University of Northern Colorado.