Anthony DeSantis is an experienced leader in CRM and lifecycle marketing, currently serving as the Senior Product Manager for Content & Experience at RAPP. They have a proven track record in digital activation and marketing strategy, demonstrated through roles at Kimberly-Clark and McDonald's, where they led initiatives to optimize customer engagement and drive brand growth. Anthony also contributes to academic development as an Advisory Board Member for the Customer Experience Program at Valparaiso University, focusing on improving the curriculum with industry insights. They hold an MBA in Business Management from DePaul University and are pursuing a Bachelor of Arts in English at Illinois State University.
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