Bailey S.

Bailey S. is a seasoned marketing professional with expertise in campaign engineering and data-driven strategies. Currently serving as a Campaign Engineer Manager at RAPP, Bailey S. previously held the position of Campaign Support Analyst at Targetbase, where responsibilities included developing and monitoring campaigns using Adobe Campaign and Salesforce Marketing Cloud, analyzing performance, and implementing automation processes. With a strong foundation in advertising, evidenced by successful participation in the National Student Advertising Competition while at Southern Methodist University, and experience in analytics from various internships, Bailey S. combines technical skill with creative insight to enhance audience engagement and drive campaign effectiveness. Educationally, Bailey S. holds dual degrees in Business Administration with a focus on Business Analytics and Supply Chain Management, and a Bachelor of Arts in Advertising with a specialization in Digital Media Strategy from Southern Methodist University.