Clyde Z.

Clyde Z. is an accomplished Associate Strategy Director at RAPP since June 2019, specializing in messaging and positioning, growth and acquisition, and customer segmentation and retention. Key achievements include enhancing brand trust for Wells Fargo's mortgage business and driving substantial revenue growth for Palo Alto Networks through innovative customer acquisition strategies. Clyde has experience in various roles, including as a Senior Experience Strategist at Open Innovation Squad, Product Manager at IDEO, and Strategic Associate at Zimmerman Advertising, contributing to successful marketing campaigns for notable brands like McDonald's. Educational qualifications include an MBA from the University of California, Berkeley, and a Master's in Advertising from the University of Illinois Urbana-Champaign.