Ed Freed is an experienced individual who has held various important roles in different companies throughout their career. Ed is currently the Global Chief Transformation Officer at RAPP, and previously served as the Chief Strategy Officer at Code Worldwide. Ed also has experience as a COO in multiple companies, overseeing technology development, product strategy, and business transformation. Ed has a background in computer information systems design and has completed a Senior Management Programme at Harvard Business School.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.