Greg Kaufman

Greg Kaufman has a diverse work experience spanning over two decades. Greg started their career as a Web Designer and Marketing Assistant at animalhouse.com - Universal Studios New Media Group in 1997. Greg then worked as a Web Designer and Developer at Zentropy Partners in 1999 before joining Kick Media as a Multimedia Developer in 2000. In 2001, Greg joined Direct Partners where they held various roles, including Web Developer, Technical Interactive Producer, Director of Digital Strategy, and eventually, VP of Technology Services & Strategy. During their time at Direct Partners, they led analytics technology initiatives, managed digital media measurement, and played a significant role in new business efforts, staffing, partnerships, and branding. In 2016, Greg joined RAPP as the VP of Analytics Enablement and later became the SVP of the same department. In this role, they were responsible for establishing the Analytics Enablement practice and delivering analytics technology solutions to clients across the RAPP U.S. network of offices.

Greg Kaufman attended Emory University from 1995 to 1997, where they studied Computer Science. Greg then transferred to the University of Southern California and earned a Bachelor of Arts degree in Communications and Interactive Multimedia from 1998 to 2000.