Lacey Knizner is a seasoned marketing professional with extensive experience in account management and project leadership. Currently serving as a Senior Account Director at RAPP since July 2015, Lacey has successfully managed a $3M CRM contract and a $4M direct response contract for prominent clients in the insurance and telecommunications sectors. Lacey has demonstrated expertise in developing and executing B2C marketing campaigns that reach over 20 million individuals monthly, optimizing lead nurture programs to enhance sales significantly, and conducting thorough competitive analyses. Prior roles include positions at Sage Communications, where Lacey managed key client accounts and developed marketing materials, and Marriott International, providing event management support. Lacey earned a Bachelor of Science in Communications from James Madison University.
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