Lillian But is an experienced professional in customer and market intelligence, currently serving as the Associate Director of Customer Experience Intelligence at RAPP since January 2017. Prior roles at RAPP include Senior Analyst and Analyst in Consumer & Market Intelligence, as well as an internship in Marketing Science. Lillian's experience also includes working as an Assistant Analyst in Human Capital Strategy & Transformation at PwC Hong Kong and Mainland China during a brief tenure in 2016, along with prior roles as a Laboratory Manager at the University of Southern California and an intern in Human Capital Strategy at PwC. Lillian holds a Bachelor of Arts in Neuroscience and Psychology with a minor in Natural Sciences from the University of Southern California and a Master of Arts in Applied Social Psychology from Claremont Graduate University.
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