Mark Hall

Data Analytics Director at RAPP

Mark Hall is a seasoned professional in data analytics and business intelligence with extensive experience in leadership and team management. Currently serving as the Data Analytics Director at RAPP since March 2025, Mark previously led high-performing teams at Square Enix from 2017 to 2024 as the Director of Business Intelligence. Mark's expertise includes growing analytics functions significantly, providing actionable insights for go-to-market strategies, and managing teams focused on media measurement and user behavior analysis. Earlier, at dunnhumby from 2010 to 2017, Mark excelled in various roles, from Insight Analyst to Analytical Consultant, delivering impactful solutions that enhanced customer loyalty and drove significant revenue growth. Mark holds an MBA from Warwick Business School, a B.Sc. in Economics from the University of Warwick, and a Graduate Certificate in Statistics from Birkbeck, University of London.

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