Matthew Pharr is currently the Global Chief Marketing Sciences Officer at RAPP Worldwide, where they oversee data and AI initiatives. They have previously held significant positions, including Managing Director at Accenture Song and Chief Analytics Officer at MXM, part of Accenture Interactive. With prior experience as Director of Analytics at Targetbase and Senior Director of Analytics at OgilvyOne, Matthew has built a successful career in analytics and advanced marketing sciences. Their journey in the industry commenced at Targetbase Claydon Heeley as a Manager of Analytics.
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