Natalie Smith is an accomplished marketing professional with extensive experience in customer relationship management and strategic marketing across various industries. Currently serving as Associate Strategy Director and Strategic Insights Lead at RAPP since May 2022, Natalie drives precision marketing communications for diverse clients. Previous roles include CRM and Loyalty Manager at Augustinus Bader, Senior Customer Strategist at White Stuff, and CRM Manager at Cath Kidston, among others. With a Master's degree from The University of Manchester and a CIM Professional Diploma in Marketing from The University of Salford, Natalie has demonstrated expertise in developing global customer experience strategies, managing multi-channel marketing campaigns, and executing acquisition marketing initiatives.
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