Yichen You is an Analytics Manager at RAPP, where they lead the development and execution of actionable insights to optimize direct response campaigns and improve marketing ROI. Previously, Yichen served as a Senior Analyst at RAPP, conducting advanced data analyses and building interactive dashboards to drive strategic advertising decisions. They hold a Master's degree in Statistics from Oregon State University and a Bachelor's degree in Accounting and Mathematics from Linfield College. With a strong foundation in data analytics and visualization tools such as Python, SQL, and Power BI, Yichen is recognized for their detail-oriented approach and ability to collaborate across teams for innovative solutions.
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