Diego Alva is currently the Head of Rappi Ads for Non Endemic Brands, overseeing advertising strategies for sectors such as entertainment, automotive, and e-commerce since 2024. Previously, Diego worked at Rappi as a KAM for Rappi Ads from 2020 to 2024, where they focused on client prospecting and campaign analysis. Diego's earlier experience includes a role as a Commission Analyst at El Palacio de Hierro from 2019 to 2020, and an internship in Financial Advisory Services at Deloitte México in 2015. Diego also volunteered with TECHO in 2013 and holds a degree in Business Administration and Management from Tecnológico de Monterrey, alongside coursework in Global Marketing and International Business.
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