Micaela Pratt

Micaela Pratt is an accomplished retail key account manager senior at Rappi, with a strong background in commercial leadership roles at Cervecería y Maltería Quilmes, where Micaela focused on digital transformation and client segmentation strategies. Prior experiences include positions as an internet marketing consultant at Rise Interactive, where Micaela specialized in performance data analysis, and business development roles at Uber, which involved establishing partnerships and launching Uber Eats in multiple regions. Micaela holds several advanced degrees, including a master's in business management from Alma Mater Studiorum – Università di Bologna and a master's in marketing and communication from Universidad de 'San Andrés’. Additional certifications in data analytics complement Micaela's extensive marketing and communication expertise.