James Baldwin has extensive experience in publisher performance and project management across various roles. Currently serving as Senior Vice President of Publisher Performance at Raptive since September 2018, Baldwin previously held leadership positions at CafeMedia and AdThrive, where responsibilities included optimizing client setups and troubleshooting performance issues. Baldwin's project management expertise is evident from roles at SVCC, Lifetogether, and in volunteer efforts at the Chicago Life Center and Teen Challenge-Singapore, focusing on product development and enhancing customer experiences. Baldwin holds a Bachelor of Arts in Physics from Concordia College, obtained in 2010.
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