Kai-Markus Mueller

Kai-Markus Mueller is a distinguished academic and industry leader specializing in consumer behavior and pricing strategy. Currently, as a Professor of Consumer Behavior at Furtwangen University, research focuses on pricing, consumer decision making, and the application of neuroscience and psychology. In addition, Kai-Markus serves as the Director of Pricing Research at Neurensics, leading innovative projects in consumer neuroscience, and as Chief of Behavioral Strategy at RateBoard, where the integration of behavioral economics and AI is advanced. With a background that includes roles such as CEO of The Neuromarketing Labs and various advisory positions, Kai-Markus is recognized for pioneering techniques that enhance understanding of customer behavior. Educational qualifications include a PhD in Neural & Behavioral Sciences from the International Max-Planck Research School and several fellowships at the University of Tübingen.