Ratio is a software developer making decision and comparison engines mainly for the financial services sector. The firm provides software used by all of the UKs leading price comparison websites as well as their own rapidly-growing site choose-wisely.co.uk. In 2014 the firm branched out, adapting their decisioning technology into fashion andconversion rate optimisation, dabbling with designer underwear and artificial intelligence along the way.They make software and websites with the aim of making complicated, archaic things simpler and more efficient. They're growing, they're building the company that they all want to work for and they're slowly but surely making a positive impact.

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