RATIONAL
Daniel Harbich is a Sales Analytics Manager at RATIONAL AG, a position held since March 2022, where responsibilities include strategic key account management, project leadership for a corporate social responsibility initiative, and enhancing customer life cycles. Prior experience at RATIONAL AG includes roles as Marketing Manager for the DACH region, working student positions in marketing and strategic quality management, and an internship focused on consultant management and product management. Previous experience also encompasses an internship in online marketing at Linde, where tasks involved project coordination and market analysis. Daniel Harbich holds a Master of Science in Business Economics from the University of Augsburg and a Bachelor of Science in Business Economics from the same institution, with additional education from the University of Ljubljana.
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RATIONAL
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For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.