RATIONAL
Daniel Klaus has over 20 years of work experience in digital marketing and communications. Daniel began their career at Clariant as an apprentice and completed their diploma thesis there. Daniel then joined Siemens (Fujitsu-Siemens Computers) as a Competitive Product Analyst for the EMEA region. After that, they worked at Fujitsu in various roles, including Product Marketing Manager, Program Marketing Manager for EMEA, and Senior Manager of Global Digital Marketing. In these roles, they developed and executed marketing campaigns, managed digital media initiatives, and coordinated with external agencies. Most recently, they served as the Head of Digital Communications at RATIONAL AG, where they oversaw the publishing of an online magazine for professional chefs.
Daniel Klaus completed their education from 2000 to 2004 at Technische Hochschule Augsburg, where they earned a Diplom (MBA) degree in International Marketing Management. Daniel also attended Quadriga University of Applied Sciences for an unspecified period of time, focusing on Public Affairs Management. In addition to their formal education, Daniel Klaus has obtained several certifications, including "Role and Impact of Generative AI and ChatGPT" from Codecademy in October 2023, "Sprout Social Platform Certification" from Sprout Social, Inc. in November 2021, "Hootsuite Certified Professional" from Hootsuite Media Inc. in 2015, and "Spezialist für Krisenkommunikation" from depak - Deutsche Presseakademie in 2015. Daniel has also acquired a "Social Media Marketing - Industry Specialist Certification" from Meltwater, although the specific details about this certification are not provided.
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RATIONAL
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For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.