Daniela Licon

Daniela Licon is a seasoned marketing director with extensive experience in various industries including food and beverage, finance, and healthcare. They have held positions at notable companies such as Coca-Cola FEMSA, American Express, and RATIONAL AG, where they developed strategic marketing initiatives and managed budgets to optimize product performance. Daniela earned a degree in Marketing from Universidad Iberoamericana in Mexico City, and has successfully executed numerous cross-channel campaigns while overseeing customer engagement and public relations efforts.